Firesigns: A Semiotic Theory for Graphic Design
(Part of the Design Thinking, Design Theory Series)
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Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns,...
Format:Hardcover
Language:English
ISBN:026203543X
ISBN13:9780262035439
Release Date:March 2017
Publisher:MIT Press
Length:296 Pages
Weight:1.35 lbs.
Dimensions:1.0" x 7.1" x 9.1"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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