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Hardcover Firesigns: A Semiotic Theory for Graphic Design Book

ISBN: 026203543X

ISBN13: 9780262035439

Firesigns: A Semiotic Theory for Graphic Design

(Part of the Design Thinking, Design Theory Series)

Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.

Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns,...

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Format: Hardcover

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