Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity
No Customer Reviews
Select Format
Select Condition 
Book Overview
Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand's value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pundits will often conclude there is a primary reason for a specific brand's...
Format:Paperback
Language:English
ISBN:9811293562
ISBN13:9789811293566
Release Date:May 2023
Publisher:World Scientific Publishing Company
Length:188 Pages
Weight:0.57 lbs.
Dimensions:0.4" x 6.0" x 9.0"
Customer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
