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Hardcover Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity Book
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ISBN: 9811268177

ISBN13: 9789811268175

Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity

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Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand's value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pundits will often conclude there is a primary reason for a specific brand's...

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Format: Hardcover

Condition: New

$58.00
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