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Hardcover Financial Dimensions of Marketing Decisions Book
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ISBN: 3030155641

ISBN13: 9783030155643

Financial Dimensions of Marketing Decisions

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Format: Hardcover

Condition: New

$169.99
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Book Overview

This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for...

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Business Business & Investing Economics

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