Film & Video Marketing

by Michael Wiese

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Book Overview

This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.

Format:Paperback

Language:English

ISBN:0941188051

ISBN13:9780941188050

Release Date:January 1989

Publisher:Michael Wiese Productions

Length:516 Pages

Weight:1.45 lbs.

Dimensions:1.3" x 6.1" x 9.2"

Related Subjects

Arts, Music & Photography Business Business & Investing Economics Humor & Entertainment Industries & Professions Marketing Marketing & Sales Movies Performing Arts Sports & Entertainment

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