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Paperback Fighting Churn with Data Book
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ISBN: 161729652X

ISBN13: 9781617296529

Fighting Churn with Data

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Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable...

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Format: Paperback

Condition: New

$62.19
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