Festival and Special Event Management
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Book Overview
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
Format:Paperback
Language:English
ISBN:1742164617
ISBN13:9781742164618
Release Date:November 2010
Publisher:Wiley
Length:608 Pages
Weight:2.38 lbs.
Dimensions:1.3" x 7.0" x 9.5"
Customer Reviews
1 rating
Comprehensive and up-to-date
Published by Thriftbooks.com User , 21 years ago
Although this book refers only to Australian festivals and events, it's loaded with management lessons, concepts and strategies that are universal. This is the best book I've been able to find on a subject that is scarcely written about (referring to large festivals). Thank you Johnny Allen, William O'Toole, Ian Mcdonnel and Robert Harris for sharing your knowledge.Jason BoschDirector of ArgusFest
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