No Bull Selling: Creative Sales Techniques

Fell's "No bull Selling" is a great book on the basics of selling.(and some not-so-basic ideas) No salesman should be without it. No bull is exactly what you get with "No Bull Selling". Fell gets right to it and defines and explains what you should do.....and not do. I thought it was so good I sent my copy (after I had read it and made notes) to my sales manager. I hope he gives it back!

I'm a sales book junkie. I've got a huge library. But No Bull Selling is my all time favorite and hands down the best sales book I have ever read. With this new, updated 3rd Edition, Hank Trisler has the opportunity to influence a new generation of Sales Professionals.

One of my favorite sales books. Typos all over the place but enjoyable to read and useful information neatly packed together.

"People don't buy things for your reasons. They buy things for their reasons, and if you want to sell them something, you have to find out what their reasons are and work with them." That's a paraphrase, but it's what I remember from reading No Bull Selling at least 15 years ago. What Hank Trisler wrote then is still universally true. It's a simple toolbox full of useful ideas. He ignores the hocus-pocus and quasi-spirituality that makes so much sales literature nauseating. An extraordinary book that makes only modest claims, but lives up to all of them.

No Bull Selling is an excellent book. It is the best book on selling I have ever read, and I have read plenty. It is filled with realism, rather then pie in the sky performance.