Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability: Achieving Superior Differentiation, Speed to Market

Having worked at several Silicon Valley start-ups and with several visionaries, I can honestly say that innovation, especially the product and new market definition types, are somewhat easily arrived. However, once envisioned, most start-ups/visionaries fail miserably to execute. Visions without execution are just hallucination! This book not only presents the what's and why's of innovation but also the how's. It details some solid guidelines for being fast and productive in an uncertain environment where disruptive innovations reign. I would recommend reading this book along with the following books: - Innovator's Dilemma, Clayton Christensen - Innovator's Solution, Clayton Christensen - Crossing the Chasm, Geoffrey Moore - Inside the Tornado, Geoffrey Moore - Harvard Business Review's Darwin and the Demon, Geoffrey Moore - Execution: the Discipline of Getting Things Done, Larry Bossidy et al

At last! An authoritative source of step-by-step information that allows an organization to create what the title promises -- fast innovation. The instructions are crystal-clear and demonstrated with examples of recent developments at leading businesses. The writing is colorful and lively. Altogether, an essential resource for anyone responsible for organizational growth.

Texas Instruments recognizes the importance of creating highly differentiated products with faster time to market as the driver of profitable growth. In this book, you will receive the strategic insight and the practical tool set needed to significantly improve your company's rate of successful innovations. I encourage every executive who is interested in accelerating the growth of his business to read this book. EMERY POWELL, New Product Development, Texas Instruments Inc.

This book is full of concrete, grounded ways to maintain dominance in the market - or battlefield, in the case of the military systems I work on. An excellent book for anyone who wants to guide their organization to a pre-eminent position in the coming decade and beyond.