Fashion Promotion: Building a Brand Through Marketing and Communication

by Gwyneth Moore

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Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.

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Format:Paperback

Language:English

ISBN:1350090271

ISBN13:9781350090279

Release Date:February 2021

Publisher:Bloomsbury Visual Arts

Length:168 Pages

Weight:1.36 lbs.

Dimensions:0.4" x 6.3" x 9.0"

Related Subjects

Business Business & Investing Design

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Fashion Promotion: Building a Brand Through Marketing and Communication

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