Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation

Am really enjoying Hogshead's new book. Am always wary of biz books that come out and invent some fake list of must-do's. But Sally makes her case well with good writing and wide research. Feels even a little Malcolm Gladwell-esque in a "Wow, I never thought of it that" way.

As someone from the Northeast, I was pleased to learn from Sally Hogshead's new book that I lead a more fascinating life than folks in the rest of the country. At least, that's what she says, and I trust her to be right, because she's clearly done her homework at the same time as she's created a new category of thinking for advertisers, branders, PR folks, marketers -- anyone in the business of getting attention for themselves,... Read Full Review

I'm a marketer and I write marketing books, so I usually don't like to read titles in the genre, preferring things very different. However, I'm a sucker for anyone who has an interesting big-picture idea about how the world works. Better yet if the book is both applicable to marketers and in interesting read. Sally Hogshead delivers with Fascinate, which reminds me of books like Seth Godin's Linchpin, the Heath brothers... Read Full Review

It's a Fascination contest! And with this somewhat startling insight, a book is born. And it's a book that walks its talk. It is fascinating. It hits all the seven triggers of fascination, and it earns our attention through every fascinating page. But here's the really interesting thing - this book isn't fascinating just because it tries to be. True, the author is something of a virtuoso of fascinating, being one of the most... Read Full Review