Fans Not Customers: How to Create Growth Companies in a No Growth World
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These are tough times for all of us--but it is still possible to defy gravity and create massively successful new ventures, turn-round lumbering giants, and go for growth. The secret lies in not just satisfying customers but in amazing and delighting them. Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mold, even in old-fashioned businesses like banking or insurance. Of...
Format:Paperback
Language:English
ISBN:1781251118
ISBN13:9781781251119
Release Date:November 2012
Publisher:Ips - Profile Books
Length:156 Pages
Weight:0.50 lbs.
Dimensions:0.6" x 5.5" x 8.5"
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