Faithonomics uses economic theory to provide a new and unorthodox view of religion in today's world. Drawing on state-of-the-art research and on case studies from around the globe, this book shows that religion should be analysed as a market similar to markets for other goods and services, like bottled water or haircuts. Faithonomics is about today's religious markets, but in sweeping detours through the histories of Christianity, Islam, Buddhism...