Eyecare Business: Marketing and Strategy

by Gary L. Moss, Peter G. Shaw-McMinn, Gary L. Moss OD MBA FAAO, et al.

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Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice. Action plans at the end of each chapter help jump-start the development...

Format:Paperback

Language:English

ISBN:0750672382

ISBN13:9780750672382

Release Date:February 2001

Publisher:Butterworth-Heinemann

Length:360 Pages

Weight:0.15 lbs.

Dimensions:0.8" x 6.0" x 9.0"

Related Subjects

Administration & Medicine Economics Administration & Policy Allied Health Professions Allied Health Services Business & Finance Business & Investing Clinical Medical Medical Books Medicine Ophthalmology Optometry Practice Management & Reimbursement Surgery Textbooks

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