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Business & Investing Books > Management Books
Hardcover Extreme Trust: Honesty as a Competitive Advantage Book
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ISBN: 1591844673

ISBN13: 9781591844679

Extreme Trust: Honesty as a Competitive Advantage

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Format: Hardcover

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Book Overview

How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of...

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Business Business & Investing Economics

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