Extraordinary Guarantees: A New Way to Build Quality Throughout Your Company and Ensure Satisfaction for Your Customers

I used this superb book at the company where I work to help devise a risky, previously unheard-of guarantee. The guarantee has helped our sales to growth extraordinary fast. However, it's impossible to even consider such a move without thinking through all the possibilities- some disastrous- inherent in triggering an extraordinary guarantee. The author covers every base extremely thoroughly. The best contributions a marketing department can make to a quality improvement program is to guarantee customer satisfaction beyond the ordinary. Christopher Hart shows how to do it, like nobody can do. Christopher, we thank you for your superb work. Edward F. Stegman, Marketing Director Cruise Club Holidays