Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society
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Book Overview
WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended...
Format:Hardcover
Language:English
ISBN:1119695171
ISBN13:9781119695172
Release Date:July 2021
Publisher:Wiley
Length:272 Pages
Weight:1.05 lbs.
Dimensions:0.9" x 5.8" x 8.6"
Related Subjects
Business Business & Investing Computers Computers & Technology Engineering TechnologyCustomer Reviews
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