Export Strategy: Markets and Competition (RLE Marketing)

by Nigel F. Piercy

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This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1138790192

ISBN13:9781138790193

Release Date:August 2014

Publisher:Routledge

Length:284 Pages

Weight:1.50 lbs.

Dimensions:1.1" x 6.2" x 9.1"

Related Subjects

Business Business & Investing Economics

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Export Strategy: Markets and Competition (RLE Marketing)

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