Brand Admiration: Building a Business People Love

by Choong Park, Andreas B. Eisingerich, C. Whan Park

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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1119308062

ISBN13:9781119308065

Release Date:October 2016

Publisher:Wiley

Length:288 Pages

Weight:1.05 lbs.

Dimensions:1.0" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Brand Admiration: Building a Business People Love

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