Exploring Marketing Research [With Infotrac]

I am very satisfied with my book. Very good condition, and the customer service provided by the seller was great. She answered all my e-mails promptly, and the shipping was fast. Thanks!

I used this textbook for an MBA Marketing Research class. Very useful complementary textbook.

I am an MBA/Graduate Marketing Research adjunct professor at Lindenwood University in St. Louis, MO and I am currently using this text for my class. The students find it very accessible, even for non-researchers, and easy to read. I find that it flows very well and makes good use of real-world examples. The only criticism is that there could be even more real-world cases and examples and some interactive projects that could better allow students to have a more hands-on learning experience. This text is very good overall, but I am needing to supplement the class with some outside real-world projects.