Explaining Consumer Choice

by Gordon R. Foxall

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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Format:Hardcover

Language:English

ISBN:1403998620

ISBN13:9781403998620

Release Date:June 2007

Publisher:Palgrave MacMillan

Length:256 Pages

Weight:1.02 lbs.

Dimensions:0.8" x 5.8" x 8.7"

Related Subjects

Business Business & Investing Economics

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