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Paperback Expert Systems in Tourism Marketing Book
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ISBN: 0415093163

ISBN13: 9780415093163

Expert Systems in Tourism Marketing

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This text presents developments, applications and key managerial implications related to the utilization of expert and knowledge-based systems in tourism marketing. Key areas covered include: artificial intelligence and expert systems; computers and management decision-making processes; the use of expert systems in tourism and marketing; strategic marketing decisions in tourism; and trends and future developments. The predominant focus is on looking...

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