Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing

If you are planning to launch a new product in the near future, this book is an invaluable resource. It takes you through all the steps necessary to create a successful beta program and product launch, and then helps you ensure your product gets the best reviews possible. It is a terrific resource for professionals new to product management. Experienced product managers can also gain new insights and best practices.

Marketing of your product is easily the most important part of its success - it has been the telling of success and failure all too many times. "Expert Product Management: Advanced Techniques, Tips & Strategies for Product Management, & Product Marketing" is here to teach people with new products how to make it as successful as humanly possible. Enhanced with countless charts and graphs throughout and packed cover to cover with invaluable information, "Expert Product Management: Advanced Techniques, Tips, & Strategies for Product Management, & Product Marketing" is highly recommended for anyone in charge of a product's success for community library business shelves.

There are piles of books available that provide "how to" guidelines for new and seasoned product and marketing managers. This one is different: it focuses on a few of the most important aspects that can make a product a raging success or a stunning failure. Product roadmaps are crucial to success. They provide the timeline and template for development, marketing and sales to work from. Establishing, communicating, and executing a product's vision from inception through releases 5 years after launch is one of marketing's toughest challenges - Brian's book provide a pathway for achieving this. Similarly, product launches often suffer from a range of ills: - The product is months (or years) late - and lacks key capabilities. - Marketing launch materials are feature and technology focused, rather then oriented towards customer business challenges. - Beta experiences are ignored or insufficiently leveraged. - The sales force is uninspired and prefers to sell what they've been selling previously, since they know how to sell the older product(s). This book delivers succint, effective processes, approaches and specific actions that will improve the success rates with product launches and early-market entry. A fast and thoroughly worthwhile read on your next flight to your users' group meeting or customer visit...!

Expert Product Management is an excellent guide to managing the more complex, but critical aspects of product management such as roadmapping and product launches. The book provides an invaluable professional validation for experienced product managers and it is a critical learning tool for new PMs. Alyssa Dver, Certified Product Manager Author of "Software Product Management Essentials" Product management consultant, coach & lecturer