Experimental Auctions: Methods and Applications in Economic and Marketing Research
(Part of the Quantitative Methods for Applied Economics and Business Research Series)
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Book Overview
Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious...
Format:Paperback
Language:English
ISBN:0521671248
ISBN13:9780521671248
Release Date:January 2008
Publisher:Cambridge University Press
Length:316 Pages
Weight:1.47 lbs.
Dimensions:0.8" x 6.8" x 9.6"
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