Experiencing Design: The Innovator's Journey
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Book Overview
In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don't go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than...
Format:Hardcover
Language:English
ISBN:0231194269
ISBN13:9780231194266
Release Date:July 2021
Publisher:Columbia Business School Publishing
Length:296 Pages
Weight:1.90 lbs.
Dimensions:1.6" x 8.9" x 8.9"
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