* Fresh approach to engineering design, innovation challenges, and stereotypical thinking; provides alternative methods that come closer to the heart of the visual creative process. This description may be from another edition of this product.
Offers activities & processes to go through in order to brain storm & improve creativity. Many excellent ideas. My only complaint is that the text utilizes language that makes what they are trying to express difficult to understand & hard to follow.
Excellent resource for understanding visual thinking
Published by Thriftbooks.com User , 24 years ago
I like this book very much because of its broad coverage and yet penetrating insights about creativity. To be more precise, it's about visual perceptual thinking - the often untapped resource mode of our brain. It is an excellent resource - not only from the visual thinking perspective but - for those who wants a deeper, fundamental understanding about whole-brain thinking. Unlike Kurt Hanks' books, and ironically, it's full of heavy text. Nevertheless, it's worth your perusal and also for having it in your personal library. The author had a second book, a strategy manual, which, unfortunately, is now out of print.
Wordy, but well thought out study on visual thinking.
Published by Thriftbooks.com User , 27 years ago
Lots of insight into seeing, thinking and drawing. Very expensive, and needs pictures for the reading impaired
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