Did you ever hold the door for someone who walked right through without thanking you? You want to say very loudly, "Excuse You " That kind of scenario captures the essence of this book. During random conversations about rudeness, I began to think, "How can we, who believe rudeness is rampant, initiate change?" In reality, only the individual can change or improve themselves. We must become a glaring example of courtesy as rude individuals are glaring...