Everyone's a Critic: Winning Customers in a Review-Driven World

by Bill Tancer

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More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one...

Format:Hardcover

Language:English

ISBN:1591846382

ISBN13:9781591846383

Release Date:October 2014

Publisher:Portfolio

Length:246 Pages

Weight:1.00 lbs.

Dimensions:1.1" x 6.3" x 9.1"

Age Range:18 years and up

Grade Range:Grade 12 and higher

Related Subjects

Business Business & Investing Economics

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Everyone's a Critic: Winning Customers in a Review-Driven World

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