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Paperback Events Feasibility and Development Book
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ISBN: 0750666404

ISBN13: 9780750666404

Events Feasibility and Development

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Events Feasibility and Development: From Strategy to Operations describes the optimum way to develop and grow events. It demonstrates how governments and companies create the event portfolio to maximise their investment. It describes the latest in the growing event industry around the world: the creation of event strategies.

With a user-friendly learning structure containing bullet points, questions and exercises, and international case...

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Format: Paperback

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