Evangelist Marketing: What Apple, Amazon, and Netflix Understand about Their Customers (That Your Company Probably Doesn't)

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In Evangelist Marketing , Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1936661098

ISBN13:9781936661091

Release Date:January 2012

Publisher:Benbella Books

Length:288 Pages

Weight:1.41 lbs.

Dimensions:0.9" x 6.4" x 9.3"

Related Subjects

Business Business & Investing Economics

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Evangelist Marketing: What Apple, Amazon, and Netflix Understand about Their Customers (That Your Company Probably Doesn't)

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