Evaluating Marketing Actions and Outcomes
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Book Overview
What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished? What actions are we...
Format:Hardcover
Language:English
ISBN:0762310464
ISBN13:9780762310463
Release Date:September 2003
Publisher:Jai Press Inc.
Length:672 Pages
Weight:2.47 lbs.
Dimensions:2.2" x 7.0" x 8.6"
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