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Hardcover Euromarketing Book
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ISBN: 1560244275

ISBN13: 9781560244271

Euromarketing

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Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the international context, strategic planning aspects of international marketing have not been studied adequately. Euromarketing:...

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Format: Hardcover

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Business Business & Investing Economics

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