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Hardcover Ethnic Cultures of the World: A Statistical Reference Book

ISBN: 0313297673

ISBN13: 9780313297670

Ethnic Cultures of the World: A Statistical Reference

This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Ethnic culture is one critical factor that affects economic development, demographic behavior, and general business...

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Format: Hardcover

Condition: New

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