Ethics in Social Marketing
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Book Overview
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate...
Format:Paperback
Language:English
ISBN:0878408207
ISBN13:9780878408207
Release Date:February 2001
Publisher:Georgetown University Press
Length:224 Pages
Weight:0.80 lbs.
Dimensions:0.5" x 6.0" x 9.0"
Grade Range:Postsecondary and higher
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