Ethics in Social Marketing

by Alan R. Andreasen

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Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0878408207

ISBN13:9780878408207

Release Date:February 2001

Publisher:Georgetown University Press

Length:224 Pages

Weight:0.80 lbs.

Dimensions:0.5" x 6.0" x 9.0"

Grade Range:Postsecondary and higher

Related Subjects

Business Business & Investing Economics

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