Ethical Marketing

by Gene R. Laczniak, Norman E. Bowie, Patrick E. Murphy, et al.

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Book Overview

This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing. KEY TOPICS: Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting...

Format:Paperback

Language:English

ISBN:0131848143

ISBN13:9780131848146

Release Date:August 2004

Publisher:Pearson

Length:288 Pages

Weight:0.95 lbs.

Dimensions:0.5" x 6.4" x 9.0"

Related Subjects

Business Business & Finance Business & Investing Business Ethics Economics Ethics Ethics & Morality Marketing Marketing & Sales Philosophy Politics & Social Sciences Popular Economics

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