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Business & Investing Books > Marketing & Sales Books
Paperback Ethical Marketing Book
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ISBN: 0131848143

ISBN13: 9780131848146

Ethical Marketing

by , , , et al.
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Format: Paperback

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Book Overview

This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing. KEY TOPICS: Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting...

Related Subjects

Business Business & Finance Business & Investing Business Ethics Economics Ethics Ethics & Morality Marketing Marketing & Sales Philosophy Politics & Social Sciences Popular Economics

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