Essentials of Services Marketing: Concepts, Strategies and Cases

by K. Douglas Hoffman and John E.G. Bateson

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Designed for undergraduates, this text concentrates on 15 core topics with the aim of providing students with a solid understanding of the complex relationships existing between employees, the... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0030288924

ISBN13:9780030288920

Release Date:June 2001

Publisher:South Western Educational Publishing

Length:528 Pages

Weight:2.50 lbs.

Related Subjects

Business Business & Investing Economics

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Essentials of Services Marketing: Concepts, Strategies and Cases

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