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Paperback Essentials of Services Marketing Book
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ISBN: 1292425199

ISBN13: 9781292425191

Essentials of Services Marketing

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For undergraduate courses in services marketing.

As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction...

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Format: Paperback

Condition: New

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