Essentials of Patents

The ESSENTIALS of PATENTS is the best book I have read on the subject. Andy and Bob have put together a book that really hits the right topics and in the right order to answer the many questions I had regarding writing patents and patent protection.

Essentials of Patents is destine to become the defacto handbook on the critical importance of understanding patents from a management side. I have over 15 years experience consulting and working with technology driven companies, everything from Fortune 500 companies down to secret two person labs, where I could have handed this book out and become an instant hero. Needless to say, I'm ordering a ton of copies as free reads for my valued and important customers. This book is not just a book for inventors, attorneys, researchers or managers, but everyone and everybody within corporations where innovation is essential to their core competencies - in other words, any company that plans to be around tomorrow. This book should be required reading for any MBA curriculum, let alone engineering, marketing or human resource manager. I have witnessed an amazing change the area of patents over the years. I started as an inventor in college at Tulane Engineering, licensed patents to large home health care companies, and created a company to help recognize inventors from a human resource side. What I see Gibbs and DeMatteis are doing here with "Essentials . . ." is dispelling the mystery and complete misunderstanding of this area with an easy to understand and very articulated, astoundingly insight. These guys anchor the essoterica of patents in real world solutions. They answer all the questions that I have been peppered with over the years. But they have gone beyond even those areas that should be familar with patents, and provide insight for all departments, in what my experience dictates as completely accurate. By having read this book, I learned as much about my own area of experience as I thought I had gained over the years. The introduction alone is as educational and significant to patents as differential equations are to linear systems.This book is long over due, especially in light of the explosive significance of patents in being competitive in the global economy. As companies are striving to innovate, being the only sustainable source of above average returns in the new economy, this book should instill the knowledge to handle this critical area.This will book will be a free gift to all my clients in the future.

"Every Small Business Development Center, every manufacturing facilitation organization, every inventor's support group, every law office, every college and university needs at least one copy of the Essentials of Patents for client, customer and student use. This clearly written book, by two experienced, successful and articulate inventors will make our jobs easier when we facilitate the patent process. Thanks Gibbs and DeMatteis for another book well done!"...Mary Wollesen, Director, Sierra College Small Business Development Center

This book offers valuable insights to corporate America's changing attitudes relative to patent portfolios. In their latest book, I was happy to see innovation experts DeMatteis and Gibbs leave the "how to" stuff about new product development and patent procurement to the seemingly endless ranks of "me too" authors, to plow a fresh field with its own unique jargon and tons to learn about. An early entry in the emerging genre of intellectual capital mangement,"Essentials of Patents" is certain to have scores of others following closely on its heels. For readers with budding curiosity or growing responsibility in this interesting field, however, this work itself is an "essential."

Essentials of Patents teaches the realities of patent management in today's cut-throat corporate world. It provides an in-depth analysis of patent strategy for companies of various sizes. Regardless if your current patent portfolio consists of 5 patents or 500 patents, you will gain valuable knowledge on how to effectively manage these intangible assets while simultaneously developing future patent assets. Effective intellectual property management requires the entire company to understand important patent management strategies from employment agreements to patent infringement. Essentials of Patents also teaches companies how to manage their patent rights resulting in increased company value. Whether you want to learn how to develop an overall patent management strategy or simply want to learn how to effectively license your technology, this book provides the tools you need. Intangible assets, including patents, are typically a company's most valuable asset. Effective Patent Quality Management (PQM) should be mastered by all managers, not just corporate counsel. PQM requires a team approach for a company to succeed. Essentials of Patents is the 'survival guide' no team should proceed without. One of the top five books all intellectual property managers should have on their desk. Michael S. Neustel, U.S. Patent Attorney.