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Paperback Essentials of Marketing Book
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ISBN: 1292244100

ISBN13: 9781292244105

Essentials of Marketing

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Format: Paperback

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Book Overview

Help your students engage with the principles of marketing.

Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for undergraduate studies. With a range of updated features, this edition marries traditional marketing techniques and theories with modern perspectives.

Related Subjects

Business Business & Investing Economics

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