Essentials of Marketing
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Following the outstanding success of Baines, Fill and Page's bestselling textbook, Essentials of Marketing has arrived Retaining the exciting and dynamic approach Marketing is renowned for, this is the must have textbook for students looking to shine and excel in their marketing studies and future careers. Do your students need a fresh and concise introduction to marketing?
Are they motivated by learning first hand from marketers at organizations...
Format:Paperback
Language:English
ISBN:0199646503
ISBN13:9780199646500
Release Date:February 2013
Publisher:Oxford University Press, USA
Length:450 Pages
Weight:1.95 lbs.
Dimensions:0.7" x 7.5" x 9.7"
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