Essentials of Marketing Research

by William R. Dillon and Thomas J. Madden

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Aimed at students on undergraduate marketing research courses, this text is intended to create good managers of marketing research, rather than focusing on statistical techniques and analysing data. This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0256081123

ISBN13:9780256081121

Release Date:January 1993

Publisher:Irwin Professional Publishing

Length:556 Pages

Weight:3.00 lbs.

Related Subjects

Business Business & Finance Business & Investing Economics Management & Leadership Marketing Research

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