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Paperback Essentials of Marketing Research: A Hands-On Orientation Book
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ISBN: 0137066732

ISBN13: 9780137066735

Essentials of Marketing Research: A Hands-On Orientation

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Format: Paperback

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Book Overview


Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages readers. Author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's readers, Malhotra integrates online and social media content, and provides current, contemporary examples that ground concepts in the real...

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Business Business & Investing Economics

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