Essentials of Marketing Research: Putting Research Into Practice

by Karen E. James and Kenneth E. Clow

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Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research...

Format:Paperback

Language:English

ISBN:1412991307

ISBN13:9781412991308

Release Date:January 2013

Publisher:Sage Publications, Inc

Length:520 Pages

Weight:1.45 lbs.

Dimensions:1.1" x 8.0" x 9.9"

Related Subjects

Business Business & Investing Economics

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Essentials of Marketing Research: Putting Research Into Practice

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