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Business & Investing Books > Marketing & Sales Books
Paperback Essentials of Marketing Research: Putting Research Into Practice Book
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ISBN: 1412991307

ISBN13: 9781412991308

Essentials of Marketing Research: Putting Research Into Practice

by and
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This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow...

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Format: Paperback

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