Essentials of Marketing Communications: Touchpoints, Sharing and Disruption

by Chris Fill

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Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications.

Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications...

Format:Paperback

Language:English

ISBN:0273738445

ISBN13:9780273738442

Release Date:January 2011

Publisher:Financial Times Press

Length:440 Pages

Weight:2.12 lbs.

Dimensions:0.9" x 7.7" x 10.4"

Related Subjects

Business Business & Investing Economics

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Essentials of Marketing Communications: Touchpoints, Sharing and Disruption

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