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Textbook Binding Essentials of Marketing-A Marketing Strategy Planning Approach Book
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ISBN: 1259988716

Essentials of Marketing-A Marketing Strategy Planning Approach

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Book Overview

Essentials of Marketing pioneered an innovative structure--using the Four Ps framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the... This description may be from another edition of this product.

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Business Business & Investing Economics

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