Essentials of Health Care Marketing, Fourth Edition
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Book Overview
New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a...
Format:Paperback
Language:English
ISBN:1284094316
ISBN13:9781284094312
Release Date:August 2016
Publisher:Jones & Bartlett Publishers
Length:592 Pages
Weight:1.71 lbs.
Dimensions:0.9" x 7.0" x 8.9"
Related Subjects
Administration & Medicine Economics Administration & Policy Allied Health Professions Allied Health Services Business Business & Finance Business & Investing Economics Education & Reference Health Care Administration Health Care Delivery Health, Fitness & Dieting Health, Fitness & Dieting Hospital Administration Hospital Administration & Care Medical Medical Books Medicine & Health Sciences Politics & Government Practice Management & Reimbursement Public Affairs & Policy Reference Social Services & Welfare TextbooksCustomer Reviews
2 ratings
Great
Published by Thriftbooks.com User , 15 years ago
This book was in great shape when I received it and was so helpful for my class.
Everythingh you wanted to know....and more
Published by Thriftbooks.com User , 15 years ago
Another book in the long list of MBA class related materials....except that this one was for electives.....it blended well with advanced marketing texts, and has become a companion book for keeping my knowledge of marketing (regardless of field) close to hand.
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