There's so many online 'paid advertising' options out there that claim to generate leads and sales in return for a sum of money that it can be quite baffling to most small business owners.Within this book, you will find out about the different and most popular platforms for advertising online - Google AdWords, Facebook Ads, Twitter Ads and YouTube Ads, providing an in-depth overview. The book focusses on the need-to-know facts, so you're left with...