Entry Strategies for International Markets

by Franklin R. Root

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Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have...

Format:Hardcover

Language:English

ISBN:0029269032

ISBN13:9780029269039

Release Date:January 1994

Publisher:Lexington Books

Length:324 Pages

Weight:1.40 lbs.

Dimensions:1.2" x 6.4" x 9.5"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Distribution & Warehouse Management Economics Education & Reference Exports & Imports

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