Entrepreneurship for Dummies

As I wrote in the title of my review, this book is intended for people like me who has almost no knowledge or skills in business. I say this because I have a degree in civil engineering, and from that point of view I can say that for competing in a tough market full of changes, you at least need to have an idea of what you'll be facing and how to face it, and for that matter you have to be prepared. I'm not saying that this books says it all, instead it tries to give you a new mentality and a good approach for facing the challenges that can turn your ideas into disasters. When I first saw this title I had no idea of the meaning of the word "Entrepreneurship", cause I'm a spanish speaker, but more important is that I was getting ready to read "business plans for dummies", but then I realized that in order to succeed I not only needed a terrific business plan, also I needed to have that way of thinking I told you about. But this book is not only about acquiring a new mentality, it is also very technical cause the book develop within it chapters the basics of doing something very very important that I realized not many people know about, which is doing a feasibility analysis. This should be the first step before starting to make a business plan, cause no matter how good your plan is, if a business is not viable it will fail anyways. Finally, I have to say that starting businesses is not an easy task, you'll not only need an open-creative mind, you'll also have to be strong-objective for not getting other peoples opinions or your own desires get in the way, cause otherwise your efforts wont mean anything.

It's perfect for my needs in teaching middle school, high school and college youth how to start a business and to write a business plan. They rarely have any idea as to the possibilities for them to become entrepreneurs and be their own boss. The one lack in a book seven years old is that it could not cover the new technology of the Internet and the 'social networking' opportunities for marketing products or services, i.e. MySpace, Facebook, YouTube, etc. But this kind of information is available all over the Internet.